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Affinity.SV is a forum-based website aimed at people who have an affinity for El Salvador and its people. It is for people with Salvadoran roots, ex-pats, foreigners living in El Salvador, and those who have a connection to this country. We want to build a recognizable and trustworthy brand with our community, so we officially announce our brand logos, colors, and typography today. The Affinity.SV Logo and Brand I commissioned my longtime designer José Casal to create our branding identity. José created our logotype, logomark, and overall branding, similar to what he did on Nelly Eggsy. José is a designer who works for reputed global brands, design agencies, and individuals. He creates design work for a wide range of platforms. I have been a client of his for years. When I asked him what he thought about the logo he designed, he said: We use the warm colors of the Torogoz (Turquoise-browed motmot), the national bird of El Salvador. The colors of the Torogoz represent the vivacity and topicality of that country. The final result was a harmonious balance between the realistic bird illustration and the modern look and feel of the logo. Of course, José and I would go back and forth on my expectations and vision for the community to achieve the final product. I would provide feedback with each revision until we reach the final version of the logo. He was very receptive to my feedback and comments and was not afraid to voice his concerns with me to benefit the final design. You can check out our branding images in our Brand gallery album: What do you think about our logo and brand? Please vote in the poll above and react to this post. Don't forget to leave us a comment! Thank you!